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<!DOCTYPE html>
<html lang="en">
<head>
<!-- Global site tag (gtag.js) - Google Analytics -->
<script async src="https://www.googletagmanager.com/gtag/js?id=UA-120104485-1"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'UA-120104485-1');
</script>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no">
<meta name="description" content="Digital transformation is hard. We’ve been there. Let's build human-centered government together.">
<meta name="google-site-verification" content="zJCtV_oDN-G2GxRHPj9Q-Qa9A8qRBl92_7rxxSzFIc4" />
<title>Bloom | Digital transformation for state and local governments.</title>
<link rel="icon" type="image/png" href="img/favicon.png" />
<!-- Bootstrap core CSS -->
<link href="vendor/bootstrap/css/bootstrap.min.css" rel="stylesheet">
<!-- Custom fonts for this template -->
<link href="vendor/font-awesome/css/fontawesome-all.min.css" rel="stylesheet" type="text/css">
<link href="https://fonts.googleapis.com/css?family=Montserrat:400,700" rel="stylesheet" type="text/css">
<link href='https://fonts.googleapis.com/css?family=Droid+Serif:400,700,400italic,700italic' rel='stylesheet' type='text/css'>
<link href='https://fonts.googleapis.com/css?family=Roboto+Slab:400,100,300,700' rel='stylesheet' type='text/css'>
<!-- Custom styles for this template -->
<link href="css/agency.css" rel="stylesheet">
</head>
<body id="page-top">
<!-- Navigation -->
<nav class="navbar navbar-expand-lg navbar-dark fixed-top" id="mainNav">
<div class="container">
<a class="navbar-brand js-scroll-trigger" href="#page-top">Bloom</a>
<button class="navbar-toggler navbar-toggler-right" type="button" data-toggle="collapse" data-target="#navbarResponsive"
aria-controls="navbarResponsive" aria-expanded="false" aria-label="Toggle navigation">
Menu
<i class="fa fa-bars"></i>
</button>
<div class="collapse navbar-collapse" id="navbarResponsive">
<ul class="navbar-nav text-uppercase ml-auto">
<li class="nav-item">
<a class="nav-link js-scroll-trigger" href="#why">Why it matters</a>
</li>
<li class="nav-item">
<a class="nav-link js-scroll-trigger" href="#team">Team</a>
</li>
<li class="nav-item">
<a class="nav-link js-scroll-trigger" href="#services">Services</a>
</li>
<li class="nav-item">
<a class="nav-link js-scroll-trigger" href="#inspiration">Inspiration</a>
</li>
<li class="nav-item">
<a class="nav-link js-scroll-trigger" href="#contact">Contact</a>
</li>
</ul>
</div>
</div>
</nav>
<!-- Header -->
<header class="masthead">
<div class="overlay"></div>
<div class="container">
<div class="intro-text">
<div class="intro-lead-in">Digital transformation is hard. We’ve been there.</div>
<div class="intro-heading text-uppercase">Let's build human-centered government together.</div>
<a class="btn btn-primary btn-xl text-uppercase js-scroll-trigger" href="#team">Tell Me More</a>
</div>
</div>
</header>
<!-- Why it matters -->
<section id="why">
<div class="container">
<div class="row">
<div class="col-lg-8 offset-md-2 text-center">
<h2 class="section-heading text-uppercase">Why It Matters</h2>
<h3 class="section-subheading text-muted">We’re at a critical juncture for building digital infrastructure in government.
</h3>
</div>
</div>
<div class="row">
<div class="col-lg-8 offset-md-2">
<p>Digital tools allow you to meet residents where they are, opening new channels for engagement, and reaching your most vulnerable populations.</p>
<p> However, technology and constituent expectations are quickly changing, outpacing the speed that government can transform.</p>
<p>When not done well, digital transformation is costly, it is a liability, and it erodes confidence in government.</p>
<p><strong>Cities and states are running headlong into building and buying digital solutions, finding themselves in uncharted territory and with little guidance.</strong></p>
<p>That’s why we’re here. We’ve been in your shoes, and we’re here to help.</p>
</div>
</div>
</div>
</section>
<!-- Team -->
<section class="bg-light" id="team">
<div class="container">
<div class="row">
<div class="col-lg-8 offset-md-2 text-center">
<h2 class="section-heading text-uppercase">Our Team</h2>
<h3 class="section-subheading text-muted">As public servants we brought best practices in technology and design to bear on the most difficult challenges in government.</h3>
</div>
</div>
<div class="row">
<div class="col-sm-4">
<div class="team-member">
<img class="mx-auto rounded-circle" src="img/team/ll.jpg" alt="">
<h4>Lauren Lockwood</h4>
<p>Principal</p>
<p class="text-muted">Former Chief Digital Officer
<br>City of Boston</p>
<ul class="list-inline social-buttons">
<li class="list-inline-item">
<a href="https://twitter.com/lflockwood">
<i title="Twitter" class="fab fa-twitter"></i>
</a>
</li>
<li class="list-inline-item">
<a href="https://www.linkedin.com/in/llockwood/">
<i title="LinkedIn" class="fab fa-linkedin"></i>
</a>
</li>
<li class="list-inline-item">
<a href="https://medium.com/@lflockwood">
<i title="Medium" class="fab fa-medium"></i>
</a>
</li>
</ul>
</div>
</div>
<div class="col-sm-4">
<div class="team-member">
<img class="mx-auto rounded-circle" src="img/team/ao.jpg" alt="">
<h4>Aaron Ogle</h4>
<p>Principal</p>
<p class="text-muted">Former Director of Civic Technology
<br>City of Philadelphia</p>
<ul class="list-inline social-buttons">
<li class="list-inline-item">
<a href="https://twitter.com/atogle">
<i title="Twitter" class="fab fa-twitter"></i>
</a>
</li>
<li class="list-inline-item">
<a href="https://www.linkedin.com/in/atogle/">
<i title="LinkedIn" class="fab fa-linkedin"></i>
</a>
</li>
</ul>
</div>
</div>
<div class="col-sm-4">
<div class="team-member">
<img class="mx-auto rounded-circle" src="img/team/ewm.jpg" alt="">
<h4>Emily Wright-Moore</h4>
<p>Principal</p>
<p class="text-muted">Former UX Lead, Vets.gov
<br>United States Digital Service</p>
<ul class="list-inline social-buttons">
<li class="list-inline-item">
<a href="https://twitter.com/emilyville">
<i title="Twitter" class="fab fa-twitter"></i>
</a>
</li>
<li class="list-inline-item">
<a href="https://www.linkedin.com/in/emilyville/">
<i title="LinkedIn" class="fab fa-linkedin"></i>
</a>
</li>
</ul>
</div>
</div>
</div>
<div class="row">
<div class="col-sm-4">
<div class="team-member">
<img class="mx-auto rounded-circle" src="img/team/sb.jpg" alt="">
<h4>Simone Brody</h4>
<p>Advisor<br>Executive Director, What Works Cities</p>
<ul class="list-inline social-buttons">
<li class="list-inline-item">
<a href="https://twitter.com/simone_brody">
<i title="Twitter" class="fab fa-twitter"></i>
</a>
</li>
<li class="list-inline-item">
<a href="https://www.linkedin.com/in/simone-d-souza-brody-77ba151/">
<i title="LinkedIn" class="fab fa-linkedin"></i>
</a>
</li>
</ul>
</div>
</div>
<div class="col-sm-4">
<div class="team-member">
<img class="mx-auto rounded-circle" src="img/team/jfh.jpg" alt="">
<h4>Jascha Franklin-Hodge</h4>
<p>Advisor<br></p>
<p class="text-muted">Former CIO
<br>City of Boston</p>
<ul class="list-inline social-buttons">
<li class="list-inline-item">
<a href="https://twitter.com/jfh">
<i title="Twitter" class="fab fa-twitter"></i>
</a>
</li>
<li class="list-inline-item">
<a href="https://www.linkedin.com/in/jascha/">
<i title="LinkedIn" class="fab fa-linkedin"></i>
</a>
</li>
</ul>
</div>
</div>
<div class="col-sm-4">
<div class="team-member">
<img class="mx-auto rounded-circle" src="img/team/as.jpg" alt="">
<h4>Aaron Snow</h4>
<p>Advisor<br>CEO, Canadian Digital Service</p>
<p class="text-muted">Former Executive Director
<br>18F</p>
<ul class="list-inline social-buttons">
<li class="list-inline-item">
<a href="https://twitter.com/aaronsnow">
<i title="Twitter" class="fab fa-twitter"></i>
</a>
</li>
<li class="list-inline-item">
<a href="https://www.linkedin.com/in/aaronsnow/">
<i title="LinkedIn" class="fab fa-linkedin"></i>
</a>
</li>
</ul>
</div>
</div>
</div>
</div>
</section>
<!-- Services -->
<section id="services">
<div class="container">
<div class="row">
<div class="col-lg-8 offset-md-2 text-center">
<h2 class="section-heading text-uppercase">What We Do</h2>
<h3 class="section-subheading text-muted">We provide local and state governments with a spectrum of support — from immersive workshops to highly tailored
technical assistance.</h3>
</div>
</div>
<div class="row text-center">
<div class="col-md-4">
<span class="fa-stack fa-4x">
<i class="fa fa-circle fa-stack-2x text-primary"></i>
<i class="fa fa-laptop fa-stack-1x fa-inverse"></i>
</span>
<h4 class="service-heading">Talent</h4>
<p class="text-muted">We'll help you identify gaps in your in-house skills, expand the skills of your existing team,
and attract new talent.</p>
<p>
<a class="text-uppercase js-scroll-trigger" href="#talent">Learn More</a>
</p>
</div>
<div class="col-md-4">
<span class="fa-stack fa-4x">
<i class="fa fa-circle fa-stack-2x text-primary"></i>
<i class="fa fa-shopping-cart fa-stack-1x fa-inverse"></i>
</span>
<h4 class="service-heading">Procurement</h4>
<p class="text-muted">We'll work with you to scope digital service projects, draft and review procurement documents, and evaluate your options.</p>
<p>
<a class="text-uppercase js-scroll-trigger" href="#procurement">Learn More</a>
</p>
</div>
<div class="col-md-4">
<span class="fa-stack fa-4x">
<i class="fa fa-circle fa-stack-2x text-primary"></i>
<i class="fa fa-lightbulb fa-stack-1x fa-inverse"></i>
</span>
<h4 class="service-heading">Strategy</h4>
<p class="text-muted">We’ll equip you with everything from a digital service roadmap to plain language guidelines so you can scale your impact.</p>
<p>
<a class="text-uppercase js-scroll-trigger" href="#strategy">Learn More</a>
</p>
</div>
</div>
</div>
</section>
<section id="talent" class="bg-dark">
<div class="container">
<div class="row">
<div class="col-lg-8 offset-md-2 text-center">
<h2 class="section-heading text-uppercase">Talent</h2>
<h3 class="section-subheading text-muted">Digital transformation shouldn't be the sole job of outsiders or a central digital team. We’ll help you empower any department.</h3>
</div>
<div class="row">
<div class="col-md-4 m-3 m-sm-0">
<div class="card h-100">
<div class="card-header">
<blockquote class="blockquote mb-0">
<p>"We have four people retiring. How should we update their job descriptions so we can deliver better digital
services?"
</p>
</blockquote>
</div>
<div class="card-body">
<h5 class="text-primary small">We will:</h5>
<ul>
<li>Review team structure; meet with team to understand needs and identify gaps</li>
<li>Rewrite job descriptions</li>
<li>Help you attract and evaluate candidates</li>
</ul>
</div>
</div>
</div>
<div class="col-md-4 m-3 m-sm-0">
<div class="card h-100">
<div class="card-header">
<blockquote class="blockquote mb-0">
<p>"We want to test some of our services with users, but we've never done usability testing before. How should
we begin?"</p>
</blockquote>
</div>
<div class="card-body">
<h5 class="text-primary small">We will:</h5>
<ul>
<li>Conduct a hands-on workshop, giving your team first hand experience conducting user research</li>
<li>Deliver user research "playbook" for future projects</li>
</ul>
</div>
</div>
</div>
<div class="col-md-4 m-3 m-sm-0">
<div class="card h-100">
<div class="card-header">
<blockquote class="blockquote mb-0">
<p>"We’re interested in starting a small but mighty digital team. What roles will we need and
how do we start?"</p>
</blockquote>
</div>
<div class="card-body">
<h5 class="text-primary small">We will:</h5>
<ul>
<li>Identify pressing needs and opportunities for a digital service team in your organization</li>
<li>Propose team organizational structure</li>
<li>Develop hiring and team development plan</li>
<li>Help you attract and evaluate candidates</li>
</ul>
</div>
</div>
</div>
</div>
</div>
<div class="row mt-5">
<div class="col text-center">
<a href="mailto:[email protected]" class="btn btn-primary btn-xl text-uppercase">Get in touch</a>
</div>
</div>
</div>
</section>
<section id="procurement">
<div class="container">
<div class="row">
<div class="col-lg-8 offset-md-2 text-center">
<h2 class="section-heading text-uppercase">Procurement</h2>
<h3 class="section-subheading text-muted">We'll help you make sure that your technology is designed around the needs of your users, is right-sized for your
situation, and is adaptable to a rapidly changing environment.</h3>
</div>
</div>
<div class="row">
<div class="col-md-4 m-3 m-sm-0">
<div class="card h-100">
<div class="card-header">
<blockquote class="blockquote mb-0">
<p>"Our department wants to keep track of who we interact with and improve our outreach to them. Do we need
software for that? How much can we do with a limited budget?"</p>
</blockquote>
</div>
<div class="card-body">
<h5 class="text-primary small">We will:</h5>
<ul>
<li>Lead you through discovery exercises to understand your needs and goals</li>
<li>Set up and test a prototype to help define your needs</li>
<li>Develop a plan for building or buying a full scale solution</li>
</ul>
</div>
</div>
</div>
<div class="col-md-4 m-3 m-sm-0">
<div class="card h-100">
<div class="card-header">
<blockquote class="blockquote mb-0">
<p>"We'd like to work with agile vendors, but it's so different than what we've always done. What should we look for in an agile contract to make sure we get what need?"</p>
</blockquote>
</div>
<div class="card-body">
<h5 class="text-primary small">We will:</h5>
<ul>
<li>Examine documents from vendor</li>
<li>Identify any red flags or opportunities</li>
<li>Provide recommendations to minimize project risk</li>
<li>Outline performance metrics to ensure the project stays on track</li>
</ul>
</div>
</div>
</div>
<div class="col-md-4 m-3 m-sm-0">
<div class="card h-100">
<div class="card-header">
<blockquote class="blockquote mb-0">
<p>"We released an RFP to help youth in our city discover various programs. The proposals we received vary widely.
How should we evaluate the different options?"</p>
</blockquote>
</div>
<div class="card-body">
<h5 class="text-primary small">We will:</h5>
<ul>
<li>Review the RFP, meet with the team to understand your goals</li>
<li>Conduct user research (if not done already)</li>
<li>Provide detailed pros/cons for each proposal</li>
</ul>
</div>
</div>
</div>
</div>
<div class="row mt-5">
<div class="col text-center">
<a href="mailto:[email protected]" class="btn btn-primary btn-xl text-uppercase">Get in touch</a>
</div>
</div>
</div>
</section>
<section id="strategy" class="bg-dark">
<div class="container">
<div class="row">
<div class="col-lg-8 offset-md-2 text-center">
<h2 class="section-heading text-uppercase">Strategy</h2>
<h3 class="section-subheading text-muted">We’ll arm you with digital service best practices, establish content and engagement strategies, and help you leverage
data to meet your goals.</h3>
</div>
<div class="row">
<div class="col-md-4 m-3 m-sm-0">
<div class="card h-100">
<div class="card-header">
<blockquote class="blockquote mb-0">
<p>"Our forms contain a lot of complex language. We want to make them more readable for the average resident.
How do we approach a large content re-write?"</p>
</blockquote>
</div>
<div class="card-body">
<h5 class="text-primary small">We will:</h5>
<ul>
<li>Audit existing content</li>
<li>Help you establish plain language writing guidelines</li>
<li>Develop a plan for re-writing content based on those guidelines, using outside help as needed</li>
</ul>
</div>
</div>
</div>
<div class="col-md-4 m-3 m-sm-0">
<div class="card h-100">
<div class="card-header">
<blockquote class="blockquote mb-0">
<p>"We want to provide a digital order form for birth certificates. How should we go about this, and can/should we digitize multiple services at the same time?"</p>
</blockquote>
</div>
<div class="card-body">
<h5 class="text-primary small">We will:</h5>
<ul>
<li>Conduct user research with internal and external users</li>
<li>Outline different options, including buying or building a solution</li>
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<p>"We're increasingly using social media to engage residents. What processes or policies should we have in
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<h5 class="text-primary small">We will:</h5>
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<li>Develop a strategy with you for growing and engaging your audience</li>
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