diff --git a/app.py b/app.py
index f0a8af0..99362da 100644
--- a/app.py
+++ b/app.py
@@ -4,6 +4,7 @@
 """
 
 import os
+import threading
 import logging
 import json
 from datetime import datetime, timezone
@@ -73,7 +74,7 @@ def connect_to_postgres():
         return None
 
 
-def callback(_ch, _method, _properties, body):
+def callback(ch, method, _properties, body):
     """Callback function to process messages from the RabbitMQ queue."""
     logger.info("Callback triggered.")
     try:
@@ -92,7 +93,7 @@ def callback(_ch, _method, _properties, body):
                     location_values = []
                     for loc_type in ["FromCity", "FromState", "FromCountry", "FromZip"]:
                         if message.get(loc_type):
-                            location_columns.append(f"\"{loc_type}\"")
+                            location_columns.append(f'"{loc_type}"')
                             location_values.append(message.get(loc_type))
 
                     # Prepare additional columns and values for media items
@@ -103,11 +104,11 @@ def callback(_ch, _method, _properties, body):
                         media_url_key = f"MediaUrl{i}"
 
                         if message.get(media_type_key):
-                            media_columns.append(f"\"MediaContentType{i}\"")
+                            media_columns.append(f'"MediaContentType{i}"')
                             media_values.append(message.get(media_type_key))
 
                         if message.get(media_url_key):
-                            media_columns.append(f"\"MediaUrl{i}\"")
+                            media_columns.append(f'"MediaUrl{i}"')
                             media_values.append(message.get(media_url_key))
 
                     # Combine static columns with dynamic columns
@@ -158,6 +159,7 @@ def callback(_ch, _method, _properties, body):
 
                 conn.commit()
                 logger.info("Inserted message into Postgres.")
+                ch.basic_ack(delivery_tag=method.delivery_tag)
             except psycopg.errors.DatabaseError as db_error:
                 logger.error("Database error during insertion: %s", db_error)
             finally:
@@ -179,15 +181,63 @@ def consume_messages():
         try:
             connection = pika.BlockingConnection(parameters)
             channel = connection.channel()
-            channel.queue_declare(queue=POSTGRES_QUEUE, durable=True)
-            channel.basic_consume(
-                queue=POSTGRES_QUEUE, on_message_callback=callback, auto_ack=True
+
+            # Declare the dead-letter exchange and queue
+            channel.exchange_declare(
+                exchange="dead_letter_exchange", exchange_type="direct"
             )
+            channel.queue_declare(queue="dead_letter_queue", durable=True)
+            channel.queue_bind(
+                exchange="dead_letter_exchange", queue="dead_letter_queue"
+            )
+
+            channel.queue_declare(
+                queue=POSTGRES_QUEUE,
+                durable=True,
+                arguments={
+                    "x-message-ttl": 60000,  # TTL of 60 seconds
+                    "x-dead-letter-exchange": "dead_letter_exchange",
+                },
+            )
+            channel.basic_consume(
+                queue=POSTGRES_QUEUE, on_message_callback=callback, auto_ack=False
+            )  # auto_ack=False to ensure messages are not lost if the consumer crashes
             logger.info("Now ready to consume messages.")
             channel.start_consuming()
         except pika.exceptions.AMQPConnectionError as e:
             logger.error("Failed to connect to RabbitMQ: %s", e)
-            logger.info("Retrying in 5 seconds...")
+            logger.debug("Retrying in 5 seconds...")
+            time.sleep(5)
+
+
+def retry_dead_messages():
+    """Retry messages from the dead-letter queue."""
+    while True:
+        logger.debug("Attempting to connect to RabbitMQ for retry...")
+        credentials = pika.PlainCredentials(RABBITMQ_USER, RABBITMQ_PASS)
+        parameters = pika.ConnectionParameters(
+            host=RABBITMQ_HOST, credentials=credentials
+        )
+        try:
+            connection = pika.BlockingConnection(parameters)
+            channel = connection.channel()
+
+            # Consume messages from the dead-letter queue
+            def retry_callback(ch, method, properties, body):
+                logger.info("Retrying message from dead-letter queue.")
+                ch.basic_publish(exchange="", routing_key=POSTGRES_QUEUE, body=body)
+                ch.basic_ack(delivery_tag=method.delivery_tag)
+
+            channel.basic_consume(
+                queue="dead_letter_queue",
+                on_message_callback=retry_callback,
+                auto_ack=False,
+            )
+            logger.info("Now ready to retry messages from dead-letter queue.")
+            channel.start_consuming()
+        except pika.exceptions.AMQPConnectionError as e:
+            logger.error("Failed to connect to RabbitMQ for retry: %s", e)
+            logger.debug("Retrying in 5 seconds...")
             time.sleep(5)
 
 
@@ -199,5 +249,12 @@ def hello_world():
 
 if __name__ == "__main__":
     logger.info("Starting Flask app and RabbitMQ consumer...")
-    consume_messages()
+
+    main_consumer_thread = threading.Thread(target=consume_messages)
+    main_consumer_thread.start()
+
+    # Start the retry consumer in a separate thread
+    retry_consumer_thread = threading.Thread(target=retry_dead_messages)
+    retry_consumer_thread.start()
+
     app.run(host="0.0.0.0", port=APP_PORT)
diff --git a/diagrams/sequence.puml b/diagrams/sequence.puml
new file mode 100644
index 0000000..c8a6211
--- /dev/null
+++ b/diagrams/sequence.puml
@@ -0,0 +1,37 @@
+@startuml Sequence Diagram
+participant FlaskApp
+participant Logger
+participant Postgres
+participant RabbitMQ
+
+User -> FlaskApp: Start Application
+activate FlaskApp
+FlaskApp -> FlaskApp: consume_messages()
+activate RabbitMQ
+
+FlaskApp -> RabbitMQ: connect to RabbitMQ
+alt Connection Successful
+    RabbitMQ -> RabbitMQ: start_consuming()
+    loop While Consuming
+        RabbitMQ -> RabbitMQ: callback()
+        activate RabbitMQ
+        RabbitMQ -> RabbitMQ: json.loads(body)
+        RabbitMQ -> Postgres: connect_to_postgres()
+        activate Postgres
+        alt Connection Successful
+            Postgres -> Postgres: Insert data into Postgres
+            Postgres -> Postgres: commit()
+        else Connection Failed
+            RabbitMQ -> RabbitMQ: Send to dead letter exchange to be requeued
+        end
+        deactivate Postgres
+        RabbitMQ -> RabbitMQ: ack()
+        RabbitMQ -> Postgres: close connection
+        deactivate RabbitMQ
+    end
+else Connection Failed
+    RabbitMQ -> RabbitMQ: time.sleep(5)
+end
+deactivate RabbitMQ
+deactivate FlaskApp
+@enduml
\ No newline at end of file